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A Market Unbalanced: The Dollars Aren’t Following The Engaged Audiences
Dan Piech, Comscore’s Product Manager for video and social media measurement, will share an in-depth statistical review of the last five years’ meteoric growth of the online video industry and the increasingly large-scale, engaged audiences garnered by it. Using hot-off-the-press insights from Comscore’s highly-anticipated data on the niche communities being developed by the YouTube Partner Program as well as data on viewers engagement habits and cross-media consumption behavior, he will demonstrate why we would all be remiss to not devote a greater mindshare and wallet-share to this medium.