- 24 Marzo 2014

Consumers' Multi-Media Path to Purchase

At Visa's annual Payment Forum, Gian describes how the consumer's path to purchase has changed as digital media meets traditional media. Further, he provides an update of the state of digital commerce and provides insights into CPG purchasing via e-Commerce. The Multi-Platform Omnivore takes center stage, and retailers and marketers must be ready to meet demands across channels.

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e-Commerce

Media Ratings

Comprendere le audience e identificare i pattern di consumo mediatico sui canali televisivo, digitale e multi-piattaforma.
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