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Milan Dolinar, Vice President Sales DACH, talked about „Bringing Trust in Programmatic“ at the Online Ad Summit 2015 in Cologne.
The issue of fraudulent and non-human traffic (NHT) has the online advertising industry reeling, and with good reason: NHT can infect all performance and effectiveness metrics that media buyers and sellers use to evaluate their success. Given this, NHT measurement has become one of the most critical issues facing the industry today and underscores the growing need for trust and transparency across the entire ecosystem.
The Online Ad Summit presented for the fourth year in a row the “Simply the Best” solutions and best practice approaches of the online advertising industry - according the principle "from practice - for practice". The event attracted over 200 participants.