Google Sites Ranked by Comscore as Top U.S. Video Property in March 2007

Driven by YouTube, Google Sites Account for 17 Percent of all Video Streams

RESTON, VA, June 4, 2007 – Comscore, a leader in measuring the digital world, today released its Comscore Video Metrix rankings for March 2007, showing Google Sites as the top U.S. streaming video property with 57.4 million unique people streaming (“streamers”) and 1.2 billion video streams initiated. YouTube.com drove the lion’s share of the video streaming activity at the Google Sites property with 53.5 million unique streamers and 1.1 billion streams initiated.

Google Sites Tops U.S. Online Video Rankings

March saw Americans consume more than 7 billion video streams online, led by Google Sites with 1.2 billion (16.7 percent share of streams). Yahoo! Sites ranked second with 434 million streams (6.2 percent), followed by Fox Interactive with 421 million (6.0 percent) and Viacom Digital with 260 million (3.7 percent).

Top U.S. Online Streaming Video Properties
March 2007
Source: Comscore Video Metrix

Property

Video Streams Initiated (MM)

Share (%) of Video Streams Initiated

Total Internet

7,014

100.0%

Google Sites

1,177

16.7%

Yahoo! Sites

434

6.2%

Fox Interactive Media

421

6.0%

Viacom Digital

260

3.7%

Time Warner Network

222

3.2%

Microsoft Sites

151

2.2%

Roo Group, Inc.

96

1.4%

Disney Online

90

1.3%

ABC.com

80

1.1%

ESPN

67

1.0%

In total, more than 126 million Americans viewed online streaming video in March. Google Sites also captured the largest streaming video audience with more than 57 million unique streamers, followed by Fox Interactive Media with 47.4 million and Yahoo! Sites with 34.5 million.

Top U.S. Online Streaming Video Properties
March 2007
Source: Comscore Video Metrix

Property

Unique Video Streamers (000)

Reach (%) Among Total U.S. Internet Users

Total Internet

126,635

71.4%

Google Sites

57,376

32.3%

Fox Interactive Media

47,446

26.7%

Yahoo! Sites

34,532

19.5%

Time Warner Network

28,945

16.3%

Viacom Digital

20,245

11.4%

Microsoft Sites

17,933

10.1%

Sony Online

11,956

6.7%

Disney Online

9,801

5.5%

ESPN

8,603

4.9%

ABC.com

7,033

4.0%

Other notable findings from March 2007 include:

  • Five out of every seven U.S. Internet users (71.4 percent) streamed video online.
  • Three out of every ten (30.1 percent) of U.S. Internet users streamed video on YouTube.com.
  • The average online video viewer consumed 55 video streams, or nearly two per day, during the month.
  • Online viewers watched an average of 145 minutes of online video in March 2007.

For more information about Comscore Video Metrix, please e-mail MediaSolutions@comscore.com or call (650) 244-5408.

About Comscore

Comscore, Inc. is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given Comscore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. Comscore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, Comscore measures what matters across a broad spectrum of behavior and attitudes. Comscore consultants apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. Comscore services are used by more than 700 clients, including global leaders such as AOL, Microsoft, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Fox Sports, Nestlé, MBNA, Starcom USA, Universal McCann, the United States Postal Service, Merck and Expedia. For more information, please visit www.comscore.com.

Press
Bill Daddi
Daddi Brand Communications
646-370-1341
press@comscore.com

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