Comscore MMX Releases Top 50 Web Rankings for June

School Vacation Spurs Traffic Increase to Online Gaming Sites;
Gambling Sites Gain in Advance of World Series of Poker

RESTON, VA, July 16, 2007 – Comscore (NASDAQ: SCOR) MMX today released its monthly analysis of U.S. consumer activity at top online properties for June 2007. The month saw traffic increase to gaming sites as schools let out for summer and gambling sites in anticipation of the upcoming World Series of Poker (WSOP). June also saw gains for entertainment news sites with the buzz about Paris Hilton’s jail sentence, hotels/resorts sites with the summer travel season swinging into high gear, and gay/lesbian sites with the celebration of Pride Month.

“With gaming consoles like Nintendo Wii and PlayStation 3 on the market, online gaming continues to have a wide mainstream following,” said Jack Flanagan, executive vice president of Comscore MMX. “As schools let out for summer vacation in June, it’s not surprising to see a popular leisure pursuit like online gaming experience a jump in activity.”

Interest in Online Gaming Increases Traffic to Sites in June

Both the online gaming information and online gaming categories gained in June, bolstered by significant growth among the under 18 demographic. The gaming information category, composed of sites that offer players the latest gaming tips and news, grew 9 percent to 42.8 million visitors, buoyed by strong growth at IGN entertainment (up 17 percent to 10.4 million visitors), Nintendo Co. (up 26 percent to 4.3 million visitors) and EA.com (up 41 percent to 1.8 million visitors). The online gaming category also grew in June, gaining 8 percent to nearly 64 million visitors. Sites catering to younger individuals saw significant gains within the category, including Disney Games (up 38 percent to 6.3 million visitors) and Neopets (up 29 percent to 4.8 million visitors).

World Series of Poker Sparks Growth to Gambling Sites

As excitement mounted for the approaching 2007 World Series of Poker, the online gambling category increased 13 percent to 12.5 million visitors. With several online poker sites hosting WSOP satellite tournaments in advance of the main event, many sites experienced gains including PokerStars (up 17 percent increase to 1.6 million visitors), FullTiltPoker (up 10 percent to 1.1 million visitors) and UltimateBet.com Online Poker (up 16 percent to 466,000 visitors).

Online Radio Ranks as Top-Gaining Category in June

Radio sites surged 34 percent to 48.9 million visitors in June, making it the top gaining category for the month. Yahoo! Music led the category with more than 25 million visitors (up 11 percent), while AOL Radio (up 11 percent to 3.2 million visitors) and Disney Music (up 16 percent to nearly 1.5 million visitors) both saw significant gains for the month.

Entertainment News Sees Jump with Paris Hilton Media Frenzy

Americans’ fascination with celebrities spurred growth in the entertainment news category, which saw a 7-percent increase to 42.1 million visitors in June. Largely fueled by national interest in the Paris Hilton scandal, traffic to entertainment news site TMZ surged 37 percent to 9.4 million visitors for the month, while People experienced a 6-percent increase to 6.1 million visitors. The tragic news of the deaths of professional wrestler Chris Benoit and his family drove a flood of traffic to World Wrestling Entertainment (WWE), which jumped 117 percent to 8.4 million visitors.

Pride Month Boosts Traffic to Gay and Lesbian Sites

Traffic to gay/lesbian sites jumped 23 percent in June to nearly 3 million visitors as people across the nation celebrated Gay and Lesbian Pride Month. The category was led by PlanetOut with 742,000 visitors (up 19 percent), followed by Queer Sighted with 563,000 visitors (up 116 percent), and LOGOonline with 454,000 visitors (up 17 percent).

Summer Vacations Continue to Bring Traffic to Travel Sites in June

Continuing the trend from last month, visitation to travel sites once again increased. Traffic to the hotels/resorts category saw an 8-percent increase to 34.6 million visitors for the month. The category was led by Hotels.com with 6.6 million visitors (up 10 percent), followed by Marriott with 5.3 million visitors (up 2 percent) and Disney Travel with 4.8 million visitors (up 11 percent). Although falling just outside of the top 10 gaining categories, the travel information category increased 7 percent versus May to 45.1 million visitors.

Top 50 Properties

Yahoo! Sites remained in the top position for the month of June, drawing more than 133 million visitors. Moving up one spot to the number two position, Google Sites attracted nearly 124 million visitors, while Apple Inc. claimed the number 10 spot with 44 million visitors as the iPhone launch bolstered traffic. Shopzilla.com Sites and Comcast Corporation each gained four spots to attain the number 32 and 35 positions, respectively. Finally, Citysearch and The Mozilla Organization both entered the Top 50 Ranking in June, each attracting more than 15 million visitors.

Top 50 Ad Focus Ranking

In June, Advertising.com reached 88 percent of the U.S. online population to retain its number one position for the 38th consecutive month. ValueClick gained one spot to claim the number two position, while Specific Media enjoyed a three-spot jump to number seven, reaching 66 percent of Americans online. Interclick gained four positions to land at number 29 in the ranking, and Disney Online jumped five spots to number 41. Expedia.com also re-entered the ranking at number 48 in June, reaching 11 percent of Americans online.

TABLE 1

Comscore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)
June 2007 vs. May 2007
Total U.S. Home, Work and University Internet Users
Source: Comscore MMX

Property

May-07

(000)

Jun-07 (000)

Percentage

Change

Rank by

Unique Visitors

Total Internet : Total Audience

177,487

178,839

1

N/A

World Wrestling Entertainment (WWE)

3,880

8,407

117

112

Hearst Digital Media

3,156

5,598

77

172

The Mozilla Organization

10,112

15,457

53

49

Coca-Cola Company

4,280

6,137

43

155

LIME.COM

2,964

4,186

41

238

JOB.COM

3,317

4,574

38

215

PROJECTPLAYLIST.COM

3,999

5,433

36

176

Buzznet

3,188

4,278

34

229

Mars,Inc.

4,575

6,127

34

156

DIGG.COM

3,334

4,353

31

224

*Ranking based on the top 250 properties in June 2007

TABLE 2

Comscore Top 10 Gaining Categories by Percentage Change in Unique Visitors (U.S.)
June 2007 vs. May 2007
Total U.S. Home, Work and University Internet Users
Source: Comscore MMX

May-07 (000)

Jun-07 (000)

Percentage Change

Total Internet : Total Audience

177,487

178,839

1

Radio

36,487

48,928

34

Gay/Lesbian

2,422

2,985

23

Online Gambling

11,058

12,470

13

Gaming Information

39,236

42,827

9

Coupons

18,991

20,720

9

Hotels/Resorts

31,940

34,583

8

Online Gaming

59,148

63,998

8

Entertainment - News

39,139

42,057

7

Women

60,001

64,261

7

Personals

23,029

24,653

7

TABLE 3

Comscore Top 50 Properties (U.S.)
June 2007
Total U.S. - Home, Work and University Locations
Unique Visitors (000)
Source: Comscore MMX

Rank

Property

Unique Visitors

(000)

Rank

Property

Unique Visitors

(000)

Total Internet Users

178,839

1

Yahoo! Sites

133,093

26

Bank of America

23,240

2

Google Sites

123,601

27

Photobucket.com LLC

22,873

3

Time Warner Network

123,379

28

CRAIGSLIST.ORG

22,529

4

Microsoft Sites

116,824

29

CBS Corporation

21,838

5

Fox Interactive Media

83,598

30

CareerBuilder LLC

21,723

6

eBay

81,224

31

Superpages.com Network

21,426

7

Amazon Sites

53,285

32

Shopzilla.com Sites

21,417

8

Ask Network

52,600

33

Lycos Sites

20,900

9

Wikipedia Sites

47,031

34

Yellowpages.com Network

19,340

10

Apple Inc.

44,114

35

Comcast Corporation

19,267

11

New York Times Digital

42,718

36

ARTISTdirect Network

19,157

12

Viacom Digital

42,212

37

Real.com Network

19,130

13

Weather Channel, The

39,865

38

Travelport

19,119

14

Adobe Sites

36,441

39

Glam Media

19,075

15

CNET Networks

31,023

40

Gannett Sites

18,999

16

Gorilla Nation

30,721

41

ESPN

17,473

17

AT&T, Inc.

29,992

42

Cox Enterprises Inc.

17,370

18

Target Corporation

28,323

43

WebMD Health

17,127

19

Expedia Inc

28,238

44

WhitePages

16,727

20

FACEBOOK.COM

27,965

45

Weatherbug Property

16,375

21

Wal-Mart

27,922

46

Citysearch

15,737

22

Monster Worldwide

25,825

47

iVillage.com: The Womens Network

15,544

23

United Online, Inc

24,199

48

Oversee.net Network

15,518

24

Verizon Communications Corporation

23,876

49

The Mozilla Organization

15,457

25

Disney Online

23,443

50

Ticketmaster

15,393

TABLE 4

Comscore Ad Focus Ranking (U.S.)
June 2007
Total U.S. - Home, Work and University Locations
Unique Visitors (000)
Source: Comscore MMX

Rank

Property

Unique Visitors (000)

Reach %

Rank

Property

Unique Visitors (000)

Reach %

Total Internet Users

178,839

100%

1

Advertising.com**

157,639

88%

26

Vibrant Media**

65,018

36%

2

ValueClick**

132,404

74%

27

AdDynamix.com**

63,825

36%

3

Yahoo!

131,559

74%

28

Gorilla Nation Media

62,299

35%

4

Tribal Fusion**

125,358

70%

29

Interclick**

53,796

30%

5

Casale Media Network**

120,527

67%

30

MSN.COM Home Page

53,232

30%

6

Blue Lithium**

119,439

67%

31

Undertone Networks**

52,783

30%

7

Specific Media**

118,640

66%

32

Ask Network

52,600

29%

8

Google

116,632

65%

33

EBAY.COM Home Page

45,306

25%

9

AOL Media Network

114,043

64%

34

Business.com Network

43,611

24%

10

Connexus - TrafficMarketplace**

110,635

62%

35

YOUTUBE.COM

42,986

24%

11

MSN-Windows Live

103,300

58%

36

ABOUT.COM

36,815

21%

12

DRIVEpm**

95,719

54%

37

WEATHER.COM

29,580

17%

13

YAHOO.COM Home Page

93,755

52%

38

FACEBOOK.COM

27,965

16%

14

24/7 Real Media**

91,556

51%

39

Real Cities Network

27,302

15%

15

AOL

91,432

51%

40

Nick Kids & Family

25,237

14%

16

Tremor Media

85,358

48%

41

Disney Online

23,443

13%

17

PrecisionClick**

79,629

45%

42

CareerBuilder Network

22,767

13%

18

adconion media group**

79,474

44%

43

CNN

22,375

13%

19

CPX Interactive**

77,247

43%

44

PHOTOBUCKET.COM

22,371

13%

20

Centro

74,599

42%

45

IMDB.COM

21,862

12%

21

Burst Media**

73,686

41%

46

Superpages.com Network

21,426

12%

22

EBAY.COM

72,368

40%

47

Lycos Network

20,479

11%

23

AdBrite**

71,923

40%

48

EXPEDIA.COM*

19,360

11%

24

MYSPACE.COM

70,478

39%

49

Yellowpages.com Network

19,340

11%

25

ContextWeb**

65,150

36%

50

ARTISTdirect Network

19,157

11%

Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in June. For instance, Yahoo! was seen by 74 percent of the more than 178 million Internet users in June.
* Entity has assigned some portion of traffic to other syndicated entities.
** Denotes an advertising network.

About Comscore MMX

Comscore MMX, a division of Comscore, Inc., provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.

About Comscore

Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given Comscore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. Comscore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, Comscore measures what matters across a broad spectrum of behavior and attitudes. Comscore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. Comscore services are used by more than 700 clients, including global leaders such as AOL, Microsoft, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Fox Sports, Nestlé, MBNA, Starcom USA, Universal McCann, the United States Postal Service, Merck and Expedia. For more information, please visit www.comscore.com.

Contact:
Sarah Radwanick
Director, Regional Product Marketing
Comscore, Inc.
+44 (0) 20 7099 1784
worldpress@comscore.com



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