Has technology distorted the fundamentals of marketing?
Hear from Blaise D’Sylva, VP, Media, Dr. Pepper Snapple Group, on the importance of creativity in the age of precision targeting.
Aaron Fetters SVP, ComscoreBlaise D'Sylva VP, Media, Dr. Pepper Snapple GroupLyle Schwartz Managing Partner, GroupMJon Suarez-Davis Chief Marketing and Strategy Officer, KruxJulie Fleischer Managing Director, Retail, OMDCharlie Chappell Sr. Director, Global Integrated Media, The Hershey Company
Is precision targeting delivering on its promise?What’s needed to make data truly actionable?How do you evaluate quality delivery?