Understand OOH Audiences with currency-grade measurement

Comscore Out of Home measures video impressions of digital content and advertising consumed in public places, helping the DOOH industry drive better business outcomes.

Comscore’s mission is to offer the most comprehensive audience-based cross-platform measurement. As an extension of Comscore’s impressions- based currency, Comscore Out of Home provides market and demographic level digital ad impressions, reach, and frequency measurement.

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Sophisticated & reliable methodology

Comscore has built a unique approach to measure venue visitation using a combination of transaction data, survey data and mobile device ID tracking. A more reliable examination of incremental reach and cross-platform exposure is achieved by cross-referencing Comscore digital and TV households with device IDs identified through geo-location services. Survey data is layered on top to approximate viewership and qualified impressions for the network.  
Sophisticated & reliable methodology

DOOH programmatic targeting

Comscore is a leader in providing data for programmatic planning and buying and is pioneering solutions for the cookie-free future. Comscore Activation audiences - spanning demographics, personas and cross-platform media consumption - are now available for DOOH programmatic targeting through Vistar and other platforms.
DOOH programmatic targeting

Seamless cross-platform planning

Comscore helps you connect your consumers’ OOH media engagement with their interests, attitudes, behaviors and digital media consumption by providing DOOH venue categories and audiences for DOOH client networks in Comscore’s syndicated planning tool, Comscore Plan Metrix®, available now.
Seamless cross-platform planning

Vantaggi Principali

  • Strategically package and price your inventory to drive more profitable monetization and stronger yield.
  • Understand audience profiles of your networks and compare with competitors and online media properties to command premium ad pricing.
  • Analyze audience overlap with other DOOH networks and online media to showcase the relevancy of your properties to advertisers.
  • Provide the true multiplier of audience exposure to programming platforms.
  • Inform strategic and impactful cross-platform media planning - across linear, CTV, Digital and OOH - by identifying the relevant DOOH networks that drive results.
  • Align DOOH marketing strategies with the key interests and lifestyles of your target audience.
  • Better allocate and align marketing spend by comparing the relative effectiveness of networks and venues in achieving campaign-specific KPIs.
  • Achieve campaign metrics by finding where your high-value digital audiences engage with OOH media in public venues.

I Nostri Esperti

Gary Warech
Gary Warech
Senior Vice President, Commercial

Gary Warech serves as the Executive Vice President and GM of Comscore’s OOH business. In this role he manages a dedicated team selling and servicing all Comscore products and services including, but not limited to, out of home, brand health, activation, custom and syndicated media measurement tools. Gary is a recognized leader and communicator with decades of buy, sell and supplier side experience.

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Diane Williams
Diane Williams
Senior Director, Out of Home Media

Diane Williams serves as Senior Director of Out of Home Media. She is highly skilled in Digital Strategy, Integrated Marketing, Advertising, Media Research, and Media Buying. Diane is a recognized OOH industry leader, strong business development professional, author of several benchmark studies for out of home and cinema advertising industries and frequent speaker at industry conferences.

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