For any questions, please contact ActivationSpecialists@comscore.com.
While some players believe Google's delay of the phaseout of third-party cookies is a welcome reprieve, other browsers have already blocked third-party cookies, and a solution is needed to ensure maximum campaign reach this election cycle. Comscore’s Predictive Audiences are the industry’s first cookie-free targeting capability that enables advertisers to reach political audiences based on granular consumer behavior through privacy-forward contextual signals.
Comscore, a leader in audience activation/targeting, and L2, known for setting the industry standard for having the highest quality and most comprehensive voter and consumer file available, have come together to create a best-in-class solution for safely targeting political audiences. With third party cookie deprecation fast approaching, Comscore and L2 will now offer advertisers and agencies new solutions to ensure that their campaigns will continue to reach the right audiences in a brand safe manner across programmatic digital, mobile, video, CTV, and podcast inventory.
Register for Comscore & L2’s webinar to understand how you can reach political audiences aligned to your campaign goals based on voter profile audiences tailored for privacy-safe political targeting available in all leading Demand Side Platforms (DSPs).