16 Ottobre 2012

Social in a Digital Minute

82% of the world population participates in online social activity. It’s a channel that marketers can’t afford to ignore, but many struggle with how to quantify social activity impact.

Chief Marketing Officer Linda Abraham discusses how to make social measurable, comparable and actionable.

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MMX Multi-Platform

comScore MMX™ Multi-Platform, La soluzione di misurazione dell'audience digitale e di media planning più completa in assoluto
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