We are taking a fresh approach to serving our clients, partners, and the industry, in which we will:
We are evolving today’s media measurement currency by embracing modern imperatives
Media will never be the same, and neither will its currency.
As we enter the next generation of media, where agencies and advertisers are taking an audience-centric approach to planning and buying across myriad platforms and requiring impressions to evaluate their success, it is time we redefine "currency."
How we are redefining currency
- Singular methodology means all 210 local markets roll up to the national level
- Collecting return path data at a massive scale from all major MVPDs, 24/7/365
- 70% of independent agencies already use us as currency
We’re now in the age of the audience.
Consumers today are in the driver’s seat when it comes to what, when and where they view media – whether it be at the box office, on OTT, on a digital device, or on linear TV. In this new era, broadly buying and selling media simply based on age and gender will no longer cut it. We’ve reached a critical juncture where we need to target audiences based on who they are, what they like and what they do – with addressability and at scale.
How we enable audience-based buying and planning
- Thousands of advanced audience segments for auto, political, retail, etc.
- Industry-leading Activation suite for audience and contextual targeting
- Available in OpenAP as well as all major third-party providers and DMPs
You need to make the right impression to get the right outcome.
Life today is dramatically different than it was just 12 months ago. Amid all this change, consistency in measurement across the video consumption footprint – from linear to digital to OTT – is critical. As we head into 2021, impressions-based measurement will be the key to maximizing the value of inventory for all media across all platforms.
How we support the move to impressions
- Massive scale approach enables monetization across content on all platforms
- Single-source dataset for observing unduplicated TV and digital consumption, including Exact Commercial Impressions™
- Full suite of solutions to measure, optimize and evaluate impact across platforms
Success means more than just views. It means real results.
Video consumption today is fragmented across a multitude of platforms, screens and formats, making it difficult to plan, place and measure marketing messages effectively. In this environment, marketers can maximize the impact of every ad dollar by determining if their campaigns reached valuable consumers across screens and drove real-world outcomes.
How we power outcomes-based measurement
- Comprehensive ad exposure data from across screens, at scale
- Complete and enhanced reporting on real on and offline outcomes
- Closed-loop solution set powered by the best underlying TV and digital data