Rentrak’s measurement systems and custom analytics provide operators with the information needed to track Video on Demand and television viewership more effectively.

Rentrak enables clients to target audiences based on television and Video on Demand viewership trends, as well as consumer purchasing behavior and branded entertainment insights, for the most impactful ad buying and placement. With exclusive access to comprehensive reports and Rentrak’s Advanced Demographics capabilities, operators are able to review, analyze and adjust programming, marketing and promotional spending based on actual consumer behavior.

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