Few industries have seen the level of disruption and high velocity of change that the digital ad industry has experienced in recent years. With the shift toward in-target and viewable impression measurement, this industry has been turned upside down in what seems like an instant.
The resources below have been developed specifically to help media buyers and sellers navigate the change, prepare for the future and come out on top.
Comscore validated Campaign Essentials™ (vCE®) is a holistic ad and audience delivery validation solution that provides deep campaign insights, in-flight reporting and daily alerting.
Comscore validated Media Essentials™ (vME™) is a comprehensive measurement solution that evaluates ad inventory across a site or network of sites for strategic pricing and packaging.
Need the background on why the rise of viewable impression measurement & audience guarantees? Check out our blog on the Lessons Learned in Digital Advertising... Learn More
ConAgra case study on how ConAgra Foods worked with advertising partners to transform its approach to online advertising, resulting in improved campaign performance.... Learn More