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What the UK’s New MMM App Reporting Means for Mobile Measurement Everywhere

Last week, we marked the first full day of summer by announcing the immediate availability of MMM application reporting. By providing media owners and agencies a view into both browsing and connected...

Comscore Releases Inaugural Data from Total Universe Report

Comscore is excited to announce that we have released our first beta data set from the Comscore Total Universe report, and we have some very interesting results to share. As background, the Comscore T...