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Comscore in Journal of Advertising Research on the Rise of the Digital Omni...

Marketing used to be so simple. In the not-too distant past, when marketers had to decide how to best reach consumers, they were faced with just a few options. They could use one or more of the three...

Mobile Internet Usage Skyrockets in Past 4 Years to Overtake Desktop as Mos...

Everywhere you turn, you’re bound to see someone using a mobile device like a smartphone or tablet. But today, mobile is about so much more than sending a text message or reading the latest issue of N...