Comscore Cookieless Audience Targeting Partnership Series

Is your targeting strategy future-proofed for a cookie-free world? Earlier this year Comscore announced the launch of Comscore Predictive Audiences - offering privacy-friendly targeting capabilities that enable advertisers to reach audiences based on granular consumer behavior across digital, mobile and connected TV (CTV) campaigns. Following on the heels of our successful launch webinar, we are now kicking off a series of deep-dive webinars with each of our launch partners – PlaceIQ, TransUnion, Polk Automotive Solutions, IHS Markit and Eyeota.

Key questions to be answered in this webinar include:

• What do you need to know to prepare for targeting in a cookie-less world?
• How can Comscore Predictive Audiences help you future-proof your targeting strategy?
• What segments will be available from each partner and what data assets fuel these segments?
• What are the top uses cases for these contextual audiences and how will they drive greater ROI?