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Passing the Torch to Serge Matta as Comscore’s Next CEO

One of my most important objectives in building Comscore has been to ensure that the company has the talent and bench strength to thrive without me at the helm. I am proud to announce that we have rea...

Marketing to Millennials: 5 Things Every Marketer Should Know

Millennials, defined for the purposes of this analysis as adults ages 18-34, are an extremely unique demographic segment with digital media consumption habits that vary greatly from older generations....