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What happens to ad targeting if user tracking goes away?

On March 3rd, 2021 Google announced, much to most of the ad tech industry’s chagrin, that “once third-party cookies are phased out, [Google] will not build alternative identifiers to track individuals...

Linear TV vs OTT: viewing behaviour of Smart TV users

A look at how consumers based in the UK and Germany consume content on Smart TVs, which allow consumers to access both linear TV as well as OTT.