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How MVPDs Will Extend Addressable Ads Nationwide: Comcast’s Larry Allen

Marketers are on the verge of expanding their addressable advertising efforts nationwide as cable TV companies work together to provide greater reach.

The Convergence of Linear & OTT Measurement

Laura Fitzpatrick, Vice President, National Services at Comscore discusses the future of measurement, and the opportunities and challenges traditional measurement methods face as linear and digital/CT...