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More Front-End Automation Needed For Addressable TV: DISH’s Arrix

In this interview at Beet Retreat 2018, DISH Media’s Kevin Arrix talks about the partnership between Sling TV and Comscore and the need for a fuller understanding of addressable TV advertising within...

Taking Your TV Campaign the Extra OTT Mile

Agencies and marketers have long used linear TV as a medium for driving broad awareness and reach.