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Hulu Hopes Comscore Campaign Ratings Quantify Shared Viewing

With 78% of its viewing happening on living room television sets, Hulu has a big stake in solutions like Comscore’s soon-to-launch Campaign Ratings tool for measuring de-duplicated, cross-platform aud...

An Online Game of Snap

Time spent on mobile (smartphone and tablet devices) is dominated by app usage. UKOM approved Comscore data shows that apps falling under the gaming category are strong drivers of time online in the U...