Good News for Digital Publishers: Most Have Low Levels of Non-Human Traffic
The Value of a Digital Ad
Ad Fraud and Non-Human Traffic: How Rampant is the Problem?
If you’ve read any news about digital advertising lately, chances are you have seen more than a few headlines about ad fraud and non-human traffic (NHT). It’s no secret that these issues do plague the...
Comscore and ISBA Webinar: Lessons Learned in Digital Advertising
Half Of Biggest Publishers Have Viewability Problem: Comscore’s Fulgoni
It’s Basic: Better Ad Viewability Drives Better Sales: Comscore’s Fulgoni
It’s Basic: Better Ad Viewability Drives Better Sales: Comscore’s Gian Fulgoni at the 2015 Beet Retreat.
Realizing the Promise of Programmatic through Comscore Industry Trust
Roundtable with ConAgra Foods: Improving the Effectiveness of Online Advert...
Lessons Learned - Actions Taken in Digital Brand Advertising
Inside A Botnet: Athena and Ad Fraud
Domain Laundering Emerges as Significant Threat in Digital Ad Ecosystem
Upgrade in Validating People & Impressions
Increase Digital Revenue by Dealing with Viewability and Non-Human Traffic
Lessons Learned in Digital Advertising and 3MS
Viewability and In-Target: Key Learnings for Media Buyers and Sellers
Global Momentum towards Trust in Digital Advertising
Lessons Learned in Digital Advertising: From Direct Response to Branding
Lessons Learned in Digital Advertising