The Changing Shape of Online Video in Europe
Rewind to this time last year, and much of the talk was of online video being the hottest property in the digital space. However, as advertisers and publishers began to invest more in online video, Comscore saw a surprising story of peaking audiences and engagement. In the 6 months from September 2010 to March 2011, the total number of videos watched in the UK, France and Germany actually fell by 5%.
But topline trends alone can be deceptive, and in the 6 months that followed from March to September 2011, time spent watching videos in these markets grew by 33%. So what’s the real story behind these trends, and what is the true potential for online video content and advertising?
During this webinar Marc Gosschalk takes a deeper look into how the online video market has evolved in UK, France, Germany, Italy, Russia, Spain and Turkey, and shows how you can make the most of this exciting space.