- 2017年7月31日

Video Gaming Insights

スピーカー: Alex Lawson and Jason Fieweger

Each month Comscore creates a Data Insight presentation on a different topic in digital. In this June 2017 edition, the topic is video gaming.

Key Takeaways

  • The video game console ecosystem is moving towards faster, more iterative updates, at a time when many gamers own more than one console.
  • Over 50% of the online audience owns at least one video game console, with many owning two or more.
  • Millennial males still make up that majority of hardcore console gamers, while casual console gamers cut across all age and gender breaks.
  • Playing video games is now only one way people enjoy them as entertainment, as game streaming and competitive video gaming have become passive entertainment.
  • While many Millennials play mobile games occasionally, many frequent and continual players skew older while the mobile audience in general skews towards Women.
  • While viral mobile apps like Pokémon GO can make a splash, the mobile game market has become stable and mature.

More about

Apps Gaming Microsoft

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テレビ、デジタル、クロスプラットフォームにおけるオーディエンスとそのメディア消費を把握します。
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