The digital landscape in APAC is shaped by the Chinese and Indian consumer to a large extent, and the travel industry is no exception. In January 2019, China and India had the highest number of users of travel websites, with 311 million (38%) and 152 million (54%) respectively.
Learn more as this study provides additional in-depth analysis on trends and characteristics of the travel audience in the APAC region across all digital platforms and how they differ across markets.
Key topics covered in the report include:
To learn more about the high-level findings from this whitepaper, check out the presentation report here.
If you have additional questions about this study, please contact us here.
Comscore MMX® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.