Yahoo! Sites Ranks as Top Display Ad Publisher in March with 43 Billion U.S. Ad Views, According to Comscore Ad Metrix
AT&T Ranks as Top Display Advertiser with 6 Billion Ad Views
RESTON, VA, May 12, 2009 – Comscore (NASDAQ: SCOR), a leader in measuring the digital world, today released March 2009 data from the Comscore Ad Metrix service, showing that Yahoo! Sites ranked as the top display ad publisher and AT&T ranked as the top display advertiser.
Top 10 Online Display Ad Publishers
Yahoo! Sites ranked as the top U.S. display ad publisher in March with 42.8 billion ad views (13.2 percent market share) reaching 139 million people online. Fox Interactive Media ranked second with 31.4 billion ad views (9.7 percent), while Facebook.com captured the third spot with 24.8 billion ad views (7.7 percent).
Top 10 Online Display Ad Publishers* | |||
| Total Display Ad Views (MM) | Share of Display Ads | Advertising Exposed Unique Visitors (000) |
Total Internet | 323,647 | 100.0% | 184,002 |
Yahoo! Sites | 42,847 | 13.2% | 138,968 |
Fox Interactive Media | 31,402 | 9.7% | 82,527 |
Facebook.com | 24,847 | 7.7% | 52,931 |
Microsoft Sites | 17,788 | 5.5% | 89,135 |
AOL LLC | 17,380 | 5.4% | 91,272 |
Google Sites | 4,235 | 1.3% | 97,416 |
eBay | 2,811 | 0.9% | 47,991 |
Viacom Digital | 2,367 | 0.7% | 36,876 |
Glam Media | 2,127 | 0.7% | 37,237 |
CNN | 1,984 | 0.6% | 27,616 |
*Reflects display advertising only, both standard and non-standard IAB sizes; excludes house ads and small ads (<2,500 pixels in dimension)
Top 10 Online Display Advertisers
AT&T ranked as the top display advertiser in March with nearly 6 billion ad views (1.8 percent market share), which reached 147 million people online. A significant theme across AT&T’s display ad campaigns in March was the promotion of free camera phones, including the Sony Ericsson W350. Other top display advertisers included Verizon with 5.7 billion ad views (1.8 percent share), Vonage with 4.3 billion ad views (1.3 percent) and Scottrade with 4 billion ad views (1.2 percent).
Top 10 Online Display Advertisers* | |||
| Total Display Ad Views (MM) | Share of Publisher Ad Views | Advertising Exposed Unique Visitors (000) |
Total Internet | 323,647 | 100.0% | 184,002 |
AT&T, Inc. | 5,985 | 1.8% | 147,133 |
Verizon | 5,695 | 1.8% | 144,482 |
Vonage | 4,253 | 1.3% | 139,786 |
Scottrade | 3,983 | 1.2% | 101,102 |
Experian Interactive | 3,320 | 1.0% | 140,480 |
Sprint Nextel Corporation | 3,247 | 1.0% | 129,035 |
Bank of America | 3,152 | 1.0% | 124,883 |
eBay | 3,137 | 1.0% | 140,089 |
Netflix.com | 3,016 | 0.9% | 134,059 |
Nextag.com | 2,585 | 0.8% | 126,943 |
*Reflects display advertising only, both standard and non-standard IAB sizes; excludes house ads and small ads (<2,500 pixels in dimension)
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
Press
Bill Daddi
Daddi Brand Communications
646-370-1341
press@comscore.com