Comscore Releases July 2012 U.S. Search Engine Rankings
RESTON, VA, August 15, 2012 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in July with 66.8 percent of search queries conducted.
U.S. Explicit Core Search
Google Sites led the U.S. explicit core search market in July with 66.8 percent market share, followed by Microsoft Sites with 15.7 percent (up 0.1 percentage points) and Yahoo! Sites with 13.0 percent. Ask Network accounted for 3.1 percent of explicit core searches (up 0.1 percentage points), followed by AOL, Inc. with 1.5 percent.
Comscore Explicit Core Search Share Report* | |||
Core Search Entity | Explicit Core Search Share (%) | ||
Jun-12 | Jul-12 | Point Change | |
Total Explicit Core Search | 100.0% | 100.0% | N/A |
Google Sites | 66.8% | 66.8% | 0.0 |
Microsoft Sites | 15.6% | 15.7% | 0.1 |
Yahoo! Sites | 13.0% | 13.0% | 0.0 |
Ask Network | 3.0% | 3.1% | 0.1 |
AOL, Inc. | 1.5% | 1.5% | 0.0 |
*“Explicit Core Search” excludes contextually driven searches that do not
reflect specific user intent to interact with the search results.
17.7 billion explicit core searches were conducted in July (up 3 percent), with Google Sites ranking first with 11.8 billion (up 3 percent). Microsoft Sites ranked second with 2.8 billion searches (up 4 percent), followed by Yahoo! Sites with 2.3 billion (up 3 percent), Ask Network with 548 million (up 6 percent) and AOL, Inc. with 264 million.
Comscore Explicit Core Search Query Report | |||
Core Search Entity | Explicit Core Search Queries (MM) | ||
Jun-12 | Jul-12 | Percent Change | |
Total Explicit Core Search | 17,124 | 17,688 | 3% |
Google Sites | 11,444 | 11,814 | 3% |
Microsoft Sites | 2,674 | 2,769 | 4% |
Yahoo! Sites | 2,224 | 2,293 | 3% |
Ask Network | 516 | 548 | 6% |
AOL, Inc. | 265 | 264 | 0% |
“Powered By” Reporting
In July, 69 percent of searches carried organic search results from Google, while 25.6 percent of searches were powered by Bing.
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.