Comscore Launches Mobile Metrix® in Turkey for Reporting of Smartphone and Tablet Audiences
Mobile Metrix Provides Browser and App Audience Measurement for Both Types of Mobile Devices
Istanbul, Turkey, April 3, 2014 - Comscore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced the introduction of Mobile Metrix® in Turkey for reporting of mobile browser and app audiences on smartphones and tablets. This service can help publishers demonstrate the size and value of their mobile audiences and help media planners and buyers better evaluate advertising opportunities on mobile devices. Mobile Metrix was the first service of its kind to market in the U.S. and it is now available in seven markets worldwide, including Spain, Mexico, Brazil, Malaysia and The Netherlands.
“Understanding user behavior across smartphones and tablets has important implications for advertisers and publishers in Turkey, especially with so much consumer activity shifting to these devices. Mobile Metrix will provide the Turkish digital industry with better insights to help most effectively serve content across the different channels,” Neslihan Sas Mesutoglu, Head of Digital Advertising, Turkuvaz Media Group, Istanbul, Turkey.
Mobile Metrix helps to answer the following questions:
- What is the size and audience composition of mobile sites and apps?
- How does mobile usage at various publishers break down between smartphones and tablets?
- How do mobile audiences vary by operating system?
- Which web sites / apps / content categories are growing fastest on mobile platforms?
- How is your mobile web site or app performing vs. your competitors and vs. the market as a whole?
To learn more about Comscore Mobile Metrix in Turkey, please contact us at turkey@comscore.com.
Top Web Sites Visited from Mobile Devices in Turkey
Local media group Hurriyet ranked first in February with 4.1 million unique visitors accessing from smartphones, with more than two-thirds of those visitors coming from Android phones. Milliyet Gazetecilik Ve Yayincilik secured the #2 position with 3.8 million unique users visiting from smartphones, followed by Nokta.com Medya with 3.3 million smartphone visitors. Nokta.com Medva ranked at the top of the list in terms of tablet audience with 1.2 million visitors, followed by Milleyet Gazetecilik Ve Yayincilik and Hurriyet, both with nearly 1.1 million visitors.
Top 20 Properties in Turkey Ranked by Mobile Web Visitors (000) on Smartphones | ||||
| Total Unique Visitors (000) | |||
All Smartphones | iPhone | Android Phone | All Tablets | |
Hurriyet Internet Group | 4.130 | 1.302 | 2.828 | 1.050 |
Milliyet Gazetecilik Ve Yayincilik | 3.868 | 1.170 | 2.697 | 1.076 |
Nokta.com Medya | 3.317 | 962 | 2.354 | 1.273 |
Yeni Medya | 2.983 | 853 | 2.131 | 876 |
Mynet A.S. | 2.228 | 676 | 1.552 | 927 |
Ciner Medya Grubu | 1.751 | 655 | 1.096 | 401 |
Sahibinden.com | 1.750 | 528 | 1.222 | 751 |
Dailymotion | 1.688 | 485 | 1.203 | 667 |
eBay | 1.346 | 465 | 881 | 486 |
Dogan Gazetecilik | 1.341 | 416 | 925 | 403 |
Stargazete.com | 1.323 | 412 | 911 | 435 |
Dogan TV | 1.303 | 413 | 890 | 478 |
Turkcell | 1.145 | 412 | 733 | 191 |
Bugun.com.tr | 1.099 | 335 | 764 | 348 |
Dogan Online | 1.099 | 371 | 728 | 394 |
Sozcu.com.tr | 1.090 | 491 | 599 | 272 |
AccuWeather Sites | 1.086 | 40 | 1.046 | 85 |
Goal Sites | 1.014 | 232 | 783 | 272 |
Turk Medya | 963 | 312 | 651 | 224 |
Turkuvaz Yayin | 877 | 317 | 560 | 384 |
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights into web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo
Contact:
Ana Laura Zain
Sr. Manager, Corporate Marketing, EMEA
Comscore, Inc.
+44 20 3111 1730
worldpress@comscore.com