Comscore Ranks the Top 50 U.S. Digital Media Properties for May 2015
RESTON, VA, June 19, 2015 – Comscore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released its monthly ranking of U.S. online activity at the top digital media properties for May 2015 based on data from the Comscore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 242.4 million unique visitors/viewers across desktop and mobile, while also ranking as the top desktop property with 201.1 million visitors. AddThis topped the Ad Focus ranking with a U.S. desktop internet reach of 95 percent.
Comscore Top 50 Multi-Platform Properties (Desktop and Mobile) | ||||||
Rank | Property | Unique Visitors/Viewers (000) |
| Rank | Property | Unique Visitors/Viewers (000) |
| Total Internet : Total Audience | 256,088 |
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1 | Google Sites | 242,424 |
| 26 | Pinterest.com | 79,085 |
2 | 214,431 |
| 27 | WebMD Health | 78,054 | |
3 | Yahoo Sites | 209,505 |
| 28 | BuzzFeed.com | 74,680 |
4 | Amazon Sites | 182,621 |
| 29 | WordPress.com* | 74,347 |
5 | Microsoft Sites | 176,695 |
| 30 | ESPN | 74,253 |
6 | AOL, Inc. | 167,803 |
| 31 | Answers.com Sites | 73,854 |
7 | Mode Media | 148,031 |
| 32 | Zillow Group | 68,604 |
8 | Apple Inc. | 141,120 |
| 33 | Mail Online / Daily Mail | 67,764 |
9 | Comcast NBCUniversal | 135,058 |
| 34 | craigslist, inc. | 65,094 |
10 | CBS Interactive | 131,637 |
| 35 | TripAdvisor Inc. | 64,791 |
11 | eBay | 128,630 |
| 36 | Meredith Digital | 63,822 |
12 | Wikimedia Foundation Sites | 120,674 |
| 37 | New York Times Digital | 60,419 |
13 | Turner Digital | 117,395 |
| 38 | Adobe Sites | 60,369 |
14 | 111,884 |
| 39 | Netflix.com | 58,963 | |
15 | Gannett Sites | 111,115 |
| 40 | Vox Media | 57,476 |
16 | Weather Company, The | 106,332 |
| 41 | Scripps Networks Interactive Inc. | 57,272 |
17 | Time Inc. Network (U.S) | 104,461 |
| 42 | Demand Media | 55,911 |
18 | Twitter.com | 104,217 |
| 43 | Vimeo | 55,793 |
19 | Hearst Corporation | 90,309 |
| 44 | Cox Enterprises Inc. | 55,384 |
20 | Pandora.com | 88,253 |
| 45 | Ask Network | 54,714 |
21 | Yelp | 88,127 |
| 46 | Viacom Digital | 53,904 |
22 | Wal-Mart | 85,965 |
| 47 | WorldNow Sites | 53,765 |
23 | Conde Nast Digital | 81,104 |
| 48 | Gawker Media | 53,140 |
24 | SheKnows Media | 81,092 |
| 49 | YP Sites | 52,666 |
25 | About | 79,670 |
| 50 | Fox News Digital Network | 51,963 |
Comscore Top 50 Properties (Desktop Only) | ||||||
Rank | Property | Unique Visitors (000) |
| Rank | Property | Unique Visitors (000) |
| Total Internet : Total Audience | 231,117 |
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1 | Google Sites | 201,066 |
| 26 | Conde Nast Digital | 33,319 |
2 | Yahoo Sites | 152,521 |
| 27 | Dropbox Sites | 31,864 |
3 | 148,907 |
| 28 | Answers.com Sites | 31,125 | |
4 | Microsoft Sites | 143,010 |
| 29 | TripAdvisor Inc. | 31,004 |
5 | Amazon Sites | 105,770 |
| 30 | WebMD Health | 30,282 |
6 | AOL, Inc. | 102,420 |
| 31 | Pinterest.com | 30,167 |
7 | Mode Media | 79,612 |
| 32 | SheKnows Media | 29,839 |
8 | Wikimedia Foundation Sites | 67,242 |
| 33 | Zillow Group | 28,697 |
9 | eBay | 66,381 |
| 34 | Purch | 28,207 |
10 | CBS Interactive | 62,318 |
| 35 | New York Times Digital | 28,029 |
11 | Comcast NBCUniversal | 56,951 |
| 36 | Verizon Communications Corporation | 26,297 |
12 | Turner Digital | 56,120 |
| 37 | Netflix.com | 25,762 |
13 | Apple Inc. | 54,383 |
| 38 | Expedia Inc | 25,575 |
14 | About | 44,238 |
| 39 | Meredith Digital | 25,278 |
15 | Ask Network | 44,192 |
| 40 | Demand Media | 24,486 |
16 | Gannett Sites | 43,855 |
| 41 | ESPN | 24,453 |
17 | craigslist, inc. | 43,180 |
| 42 | Ziff Davis Tech | 24,366 |
18 | Time Inc. Network (U.S) | 42,189 |
| 43 | Fox News Digital Network | 23,952 |
19 | Wal-Mart | 41,965 |
| 44 | Vox Media | 23,134 |
20 | 41,883 |
| 45 | IDG Network | 21,885 | |
21 | Hearst Corporation | 38,612 |
| 46 | Gawker Media | 21,692 |
22 | Adobe Sites | 36,917 |
| 47 | Mail Online / Daily Mail | 21,674 |
23 | Weather Company, The | 35,890 |
| 48 | The Home Depot, Inc. | 21,648 |
24 | Twitter.com | 35,351 |
| 49 | YP Sites | 21,425 |
25 | Yelp | 35,002 |
| 50 | T365 - Tribune | 21,234 |
Comscore Ad Focus Rankings (Desktop Only) | ||||||||||
Top 30 Syndicated Ad Focus Entities |
| Top 20 Ad Networks/Buy Side Networks | ||||||||
Rank | Property | Unique Visitors (000) | % Reach |
| Rank | Property | Unique Visitors (000) | % Reach | ||
| Total Internet : Total Audience | 231,117 | 100.0 |
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1 | AddThis | 219,582 | 95.0 |
| 1 | Google Ad Network** | 217,873 | 94.3 | ||
2 | 195,232 | 84.5 |
| 2 | Yahoo Audience Network** | 207,411 | 89.7 | |||
3 | ShareThis | 190,044 | 82.2 |
| 3 | Conversant** | 195,404 | 84.5 | ||
4 | Taboola | 169,959 | 73.5 |
| 4 | Criteo** | 185,518 | 80.3 | ||
5 | Yahoo Sites | 152,521 | 66.0 |
| 5 | RadiumOne** | 181,569 | 78.6 | ||
6 | Facebook.com | 146,701 | 63.5 |
| 6 | RhythmOne** | 158,911 | 68.8 | ||
7 | Outbrain | 143,132 | 61.9 |
| 7 | Exponential** | 157,224 | 68.0 | ||
8 | MSN | 124,651 | 53.9 |
| 8 | Collective Display** | 157,083 | 68.0 | ||
9 | YouTube.com | 113,139 | 49.0 |
| 9 | Gamut - Network** | 156,203 | 67.6 | ||
10 | AOL, Inc. | 102,420 | 44.3 |
| 10 | Advertising.com** | 148,051 | 64.1 | ||
11 | Amazon.com* | 90,009 | 38.9 |
| 11 | Rocket Fuel** | 129,369 | 56.0 | ||
12 | Mode Media | 79,612 | 34.4 |
| 12 | Amobee** | 129,273 | 55.9 | ||
13 | Windows Live | 65,817 | 28.5 |
| 13 | SourceKnowledge Video Network** | 108,614 | 47.0 | ||
14 | About | 44,238 | 19.1 |
| 14 | Microsoft Media Network US** | 104,071 | 45.0 | ||
15 | Ask Network | 44,192 | 19.1 |
| 15 | Media.net Contextual Ads** | 84,236 | 36.4 | ||
16 | Gannett Sites | 43,855 | 19.0 |
| 16 | Specific Media** | 74,556 | 32.3 | ||
17 | 41,883 | 18.1 |
| 17 | Choicestream** | 71,168 | 30.8 | |||
18 | Walmart.com | 38,704 | 16.7 |
| 18 | Undertone Networks** | 71,140 | 30.8 | ||
19 | Blogger | 38,138 | 16.5 |
| 19 | GumGum** | 65,146 | 28.2 | ||
20 | CNN | 35,379 | 15.3 |
| 20 | AdBlade Network** | 63,098 | 27.3 | ||
21 | NBC News Digital | 35,376 | 15.3 |
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22 | Twitter.com | 35,351 | 15.3 |
| Top DSP/SSP/Ad Exchange Entities | |||||
23 | Yelp | 35,002 | 15.1 |
| 1 | Fulcrum5** | 192,071 | 83.1 | ||
24 | Answers.com Sites | 31,125 | 13.5 |
| 2 | Rubicon Project** | 190,877 | 82.6 | ||
25 | CBS News | 30,772 | 13.3 |
| 3 | OpenX** | 155,493 | 67.3 | ||
26 | WebMD Health | 30,282 | 13.1 |
| 4 | engage:BDR** | 28,614 | 12.4 | ||
27 | Weather Channel, The | 30,181 | 13.1 |
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28 | IMDb | 30,096 | 13.0 |
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29 | Apple.com | 29,948 | 13.0 |
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30 | SheKnows Media | 29,839 | 12.9 |
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Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in May. For instance, Yahoo Sites was seen by 66 percent of the 231 million desktop internet users in May.
* Entity has assigned some portion of traffic to other syndicated entities.
** Indicates that the entity is an advertising network.
For more information: Request a Demo of MMX Multi-Platform
About Comscore MMX Multi-Platform
Comscore MMX Multi-Platform offers comprehensive reporting on more than 300,000 digital media entities, including their unduplicated audience size, demographic composition, engagement, performance within key user segments and behavioral trends. All of these metrics are measured across multiple digital media platforms, including desktop computers, smartphones and tablets, and content delivery vehicles, including websites, videos and apps. These platforms are unified using both panel- and census-based methods to deliver a holistic view of media companies’ total digital populations.
About Comscore MMX
Comscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.
About Comscore
Founded in 1999 and headquartered in Reston, Virginia, Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital media analytics. Comscore makes audiences and advertising more valuable by providing trusted, independent metrics that help businesses understand how people interact with content and advertising across TV and digital devices, giving a total view of the consumer. Through its products and services, Comscore helps its more than 2,500 clients understand their multi-platform audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.