Comscore Taps Purchase Data To Help Measure Ad Impact
In this video interview with Beet.TV's Robert Andrews, Comscore's Chief Revenue Officer Carol Hinnant, says Comscore is working with partners including Affinity Solutions to do that.
If you are trying to be the media measurement provider of choice, in age of outcomes, leveraging the point of sale can move the needle. As more media buyers look to attribute ad exposure to customer purchase, more players in the space are looking toward purchase data.
Check out this interview on Beettv.