- 2020年2月15日

Data-Driven Means Data-Cleaning

The new world of digital marketing promises advertisers the ability to link consumer outcomes like sales back to advertising exposure, and so to price ads accordingly.

But the emerging focus on “attribution” and “outcomes” doesn’t come as easy as it sounds.

Comscore's Carol Hinnant was interviewed by Ashley J. Swartz, CEO of Furious Corp.

This video was produced  at the Beet Retreat San Juan 2020 sponsored by 605, DISH Media, NBCU, Roundel & Tubi.

    Cross-Platform Ratings

    Comscore Campaign Ratings™ provides in-flight measurement of cross-platform video campaign delivery across TV, over-the-top (OTT), desktop and mobile.
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    Multi-Platform Content Measurement

    Comscore MMX® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.
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