Build optimal media plans with unduplicated, multi-platform audience insights

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Comscore Reach/Frequency™ Multi-Platform enables agencies and advertisers to build media plans by holistically evaluating media properties’ display, video and app content across desktop, smartphone and tablet.
Reach/Frequency Multi-Platform allows media planners to assess the efficiency of a proposed media plan, set frequency caps and evaluate the plan in the context of price and scale.
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Deduplicated, Person-Centric Data

Get deduplicated, person-level insights through a combination of data from Comscore panels, the Comscore Census Network and third-party partners.

Deduplicated, Person-Centric Data

Real-World Simulation

Simulate effective reach and demographic targeting to assess the impact on price and scale in the digital ecosystem.

Real-World Simulation

Impactful Optimizations

Adjust CPM rates, impressions and frequency caps to quickly understand campaign impacts.

Impactful Optimizations
  • Improve overall campaign ROI and effectiveness by allocating your total ad spend across sites to yield the highest reach and frequency for your budget.
  • Predict the results of your campaign by running a simulation using your actual inventory.
  • Eliminate waste by identifying the point at which buying incremental GRPs has a diminishing return.
  • Understand overlaps between audiences on multiple platforms to help you manage multi-environment messaging.
  • Assess the impact on the price and scale of your campaign on selected media by indicating a proposed frequency cap.

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