Leverage Comscore’s massive desktop and mobile panels to obtain reliable, passively-observed Total Digital behavior.
Get insights on exposure variables that are meaningful to the campaign. Comscore can tailor studies to the unique needs of each campaign, providing the details needed to dive deep with analytics most relevant to the vertical. Fine-tune reporting specifications to precisely target the factors that drive viewership.
Comscore’s unique single-source panel can link digital activity to TV viewership in the same household, giving insight into the performance of the campaign –wherever the household is exposed.
A leading snack brand and their agency wanted to gaming audience in a meaningful, authentic way to reinforce that the brand is a great tasting snack.