This methodology allows Comscore to provide brand suitability tiers that give advertisers the ability to fine-tune their brand safety applications based on risk tolerance. Clients can combine high/medium/low risk segments with numerous descriptive filters, custom keywords and phrases to protect campaigns based on their unique brand needs.
Rest assured knowing that your brand is protected with coverage that updates in real-time at the appropriate risk threshold.
Fine-tune your brand safety applications using our nuanced levels based on risk tolerance, avoiding an all-or-none approach seen with a strict block list.
The intelligent categorization technology in our Brand Protection solution employs machine learning, so segments evolve with new terminology.
High Risk
Main content relates to brand suitability category and/or is related to death, if applicable.
Medium Risk
Media content or entertainment content related to brand unsafe category but does not have death implications.
Low Risk
Content outside the main content article such as educational content, side bars and recommended/related articles related to the category