Expand your understanding of the travel industry

Comscore measurement solutions help you to increase campaign efficiency and effectiveness.

Comscore helps you uncover granular insights into to target travel consumers—who they are, how they consume media and what their journey was to choose your brand. Our data enables travel brands to better plan, transact and evaluate advertising across platforms to increase engagement and their return on investment.



Path-to-Purchase Research

Comscore Consumer Journey provides deep, customizable insights on the consumer research process across the travel industry and leading up to conversion for bookings.


Travel - Path-to-Purchase Research

Brand Effectiveness Measurement

Comscore Brand Survey Lift is a survey-based branding effectiveness solution that measures the total branding impact of cross-platform campaigns as well as lift by platforms, network, publisher, placement and creative across the travel industry.


Travel - Brand Effectiveness Measurement

Custom Solutions

Travel Data Mart

Travel Data Mart

This solution offers a Qlik-based user interface to provide a variety of metrics across online travel consumption, such as unique shoppers / shopping sessions, unique purchasers / purchase, sessions, conversion, cross-shop, referrals, maximum potential conversion and capture rate, along with available travel categories including hotel, flight and car rental.

State of Travel Whitepaper

State of Travel Whitepaper

The State of Travel whitepaper includes insights to help advertisers and brands find ways to connect with this engaged and evolving audience. It draws from actual consumer behavior data to provide insights into online research, visitation, and booking trends with the intention of helping travel brands find opportunities within the evolving travel landscape.