Crowded programmatic exchanges have made it more difficult for media buyers to find and activate high-quality, scalable segments. Hear some of Comscore’s programmatic partners discuss the factors and characteristics agencies and brands should consider when selecting their segments.
Comscore Audience Activation™ permite determinar el target integrando la demografía y los comportamientos de las diferentes pantallas para campañas digitales, móviles y...
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