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Women’s roles, habits, needs and expectations are constantly evolving, even more so in the age of Facebook, Pinterest, Twitter and Instagram. Research has shown that women are more present on social media than men. On Facebook alone, women are 55% more engaged than men. This panel discussion during the Social Media Week, Singapore brings together industry experts including Joe Nguyen, SVP APAC Comscore, to discuss marketing to women and the role of technology – how is it different, what works and what doesn’t?