Integration with leading measurement providers brings a key brand metric to digital campaign management
Tokyo, Japan, January 22, 2015 – Sizmek (NASDAQ: SZMK) today announced the availability of Sizmek Audience Suite, a tool that provides marketers with an integrated view of campaign performance measurements within the Sizmek MDX open ad management platform together with data from either of two leading measurement sources, Comscore vCE® or Nielsen Online Campaign Ratings. Sizmek is now making this data available with an integrated view of multi-channel campaign performance.
The iGRP (internet gross ratings point) metric is an online version of GRP that has underpinned television audience measurement for decades, and it provides online marketers with a valuable understanding of reach and frequency. Audience Suite overlays iGRP data from either Comscore vCE or Nielsen Online Campaign Ratings together with Sizmek’s MRC-accredited performance metrics including video completions, brand safety measures, and conversion data.
“Marketers are seeking a common currency by which they can measure campaigns. By integrating the iGRP measurements of either Comscore or Nielsen alongside other Sizmek performance metrics, digital marketers can now compare channels and results seamlessly,” said Kazuki Fuse, Country Manager of Japan at Sizmek. “This ability to easily merge demographic and ad server performance metrics such as video completion rate will be an enormous advantage for our platform users.”
Accurate measurement of reach and frequency becomes more important for advertisers as they shift to online strategies. Previously, marketers had to navigate between multiple platforms to analyze ad performance and iGRPs, which led to significant knowledge gaps. Sizmek Audience Suite brings iGRP and ad performance into a single interactive dashboard in order to eliminate gaps in analysis and to provide insights for optimization.
“We are very excited to partner with Sizmek, particularly in Asia Pacific. The integration of demographic and ad ratings data from Comscore vCE with Sizmek’s ad server performance metrics means that brand marketers can now better understand who their messages are reaching and optimize their campaigns to reach targeted demographic groups,” said Joe Nguyen, Senior Vice President, Asia Pacific at Comscore. “Marketers in Asia Pacific are now more empowered than ever before. This new offering will essentially change measurement practices, and provide marketers with an integrated view of cross-media campaign measurements and performance.”
“Advertisers and marketers are seeking a 360 view of their campaigns,” said Andrew Feigenson, Managing Director, Digital Client Services, Nielsen. “By integrating Nielsen’s demographic data with Sizmek’s online performance data, it will be more efficient for marketers to optimize campaigns.”
Current Comscore vCE or Nielsen Online Campaign Ratings subscribers can immediately populate Sizmek Audience Suite with their data. Alternatively, Sizmek can provide either a Comscore vCE or Nielsen Online Campaign Ratings subscription as part of the solution package.
Audience Suite customers can set target groups for each campaign, then analyze audience composition over time, geographic distribution of audience and site-level data against Sizmek delivery, performance and engagement data. Audience Suite is currently available in Beta for select customers globally.
About SizmekSizmek Inc. (NASDAQ: SZMK) fuels digital advertising campaigns for advertisers and agencies around the world with cutting-edge technology to engage audiences across any screen. For the last 15 years, the online business that is now Sizmek has proudly pioneered industry firsts in digital, including rich media, video and online targeted advertising across channels. Sizmek’s open ad management stack, Sizmek MDX, delivers the most creative and impactful multiscreen digital campaigns, across mobile, display, rich media, video and social, all powered by an unrivaled data platform. With New York City as a center of operations, Sizmek connects over 13,000 advertisers and over 5,000 agencies to audiences, serving more than 1.5 trillion impressions a year. Sizmek operates on the ground in 48 countries with a team of over 850 employees. For more information visit www.sizmek.com.
Candie ChiongComscore, Inc.+65-6704-0256worldpress@comscore.com