Comscore today introduced MyMetrix Explore, a new data exploration and visualization platform available for MMX Multi-Platform (MMX MP). With this platform, clients around the globe... Leer más
Tru Optik, the audience intelligence and data-management platform built for over-the-top (OTT) television, and Comscore, a leading cross-platform measurement and analytics company, today ann... Leer más
Comscore today announced the appointment of three new members based in its Sydney, Australia office, effective immediately: Adam Natiq, Head of Sales, Australia and New Zealand; Alan Jenner,... Leer más
Comscore today announced an important audience measurement “first” in France in delivering a single unduplicated multi-platform global audience metric across desktop computers, smartphones... Leer más
Comscore today announced that it is the first company to be granted certification by ABC to JICWEBS Principles for video viewability measurement in validated Campaign Essentials™ (vCE®). Thi... Leer más
Comscore and TS Digital Nordic today announced an initiative to further trust and transparency in digital advertising with the introduction of a campaign validation audit programme for Swedi... Leer más
Comscore today announced major upgrades to MMX® Multi-Platform and Mobile Metrix® in Malaysia with the introduction of mobile consumer panel data. The introduction of Android mobile panel da... Leer más