25 de marzo, 2015

MDA and Comscore Release Rankings of Top Web Entities in Malaysia for January 2015

Zach Huang
Zach Huang
Marketing Lead APAC

Kuala Lumpur, Malaysia, March 25, 2015 – The Malaysian Digital Association (MDA), the apex representative body for online publishers, advertising agencies and digital service providers in Malaysia, and Comscore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released their monthly rankings of web activity for the top online entities in Malaysia for January 2015 based on data from the Comscore MMX™ and Comscore Mobile Metrix® services.

Top 30 Local Web Entities Visited from Desktop Computers in Malaysia
MAYBANK2U.COM.MY and MUDAH.MY held their respective top 2 positions in the top 30 local web entities ranking in January 2015, compared to December 2014. LOWYAT.NET was the biggest mover, climbing 9 positions to #8. ASTROGEMPAK.COM.MY, THEMALAYMAILONLINE.COM and KARANGKRAF.COM were new entrants to the top 30 ranking compared to December 2014.

Top 30 Local Web Entities from Desktop Computers in Malaysia
January 2015
Total Malaysia – Age 6+, Home and Work Locations
Source: Comscore MMX

Top 30 Web Properties Visited from Desktop Computers in Malaysia
Google Sites kept its #1 spot in the top 30 web properties ranking in January 2015, compared to December 2014. New to the chart compared to December 2014 were Malaysiakini Sites at #27, Groupon at #28 and Malaysia Airlines at #30.

Top 30 Web Properties from Desktop Computers in Malaysia
January 2015
Total Malaysia – Age 6+, Home and Work Locations
Source: Comscore MMX

*Entity has assigned traffic to certain pages in the domain to other entities.

Top 20 Web Properties Visited from Mobile Devices in Malaysia
Astro Group and Media Prima Group kept their respective top 2 spots in the top 20 web properties ranking in January 2015, compared to December 2014. ROTIKAYA.COM and PAULTAN.ORG saw the biggest jump, climbing 4 spots to #9 and #14. LOWYAT.NET and Dailymotion were new entrants compared to December 2014. Astro Group ranked #1 position in terms of tablet audience with 348,000 unique visitors, followed by Media Prima Group with 340,000. In terms of engagement, MUDAH.MY ranked as the top property on smartphones with 203,268,000 pages viewed, followed by Media Prima Group with 40,670,000 and Malaysiakini Sites with 24,877,000.

Top 20 Tagged** Web Properties from Mobile Devices in Malaysia
January 2015
Total Malaysia – Age 18+, All Smartphones, iPhone, Android Phone, All Tablets, Browser Access only
Source: Comscore Mobile Metrix

**Mobile Metrix in Malaysia uses Comscore’s census-based methodology that reports on only tagged entities. Properties which only tag some of their assets (e.g. website but not app) or partially tag (e.g. homepage only) will only be measured on those tagged assets, which will have an impact on the total reported metrics of their entity.

Annexure
This report highlights how Internet users in Malaysia consume online content. International traffic is not counted in this report.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behaviour that enable clients to maximise the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

For any questions or further information from an analyst, please contact Zach Huang at worldpress@comscore.com.

About MDA
The Malaysian Digital Association (MDA) is a representative body which comprises online publishers, advertising agencies, creative agencies and digital service providers. Founded in 2009, MDA has been instrumental in shaping the Malaysian digital industry and committed to driving it forward with innovative initiatives, like the endorsement of a standardised measurement currency for the industry – the first time such an endorsement was made anywhere in the region.

For more information about MDA, please visit www.digital.org.my or contact J Matthews at the MDA Secretariat at Telephone: +603-7660-8535 or matthews@macomm.com.my.

The MDA office is located at Unit 706, Block B, Pusat Dagangan Phileo Damansara 1, 9 Jalan 16/11 Off Jalan Damansara, 46350 Petaling Jaya, Selangor DE, Malaysia.

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