Platform One Demand-Side Platform MarketOne® Leverages Comscore validated Campaign Essentials™ (vCE®) to Measure Digital Campaign Viewability
Offering enables advertisers to measure campaign in-view rate and optimise ad delivery to improve digital advertising return on investment
Tokyo, Japan, 27 June 2016 – Comscore, Inc. (NASDAQ: SCOR) today announced that Platform One demand-side platform MarketOne® has leveraged Comscore validated Campaign Essentials™(vCE®) for digital campaign viewability measurement. Comscore vCE allows advertisers to measure the in-view rate* for each campaign and optimise ad delivery to improve digital advertising return on investment.
While the use of rich media ad formats for branding purposes has increased in Japan over time, an ad that is not viewable by a consumer cannot deliver its intended effect, potentially resulting in significant waste for advertisers. With this offering, Platform One’s clients utilising MarketOne will be able to measure if their ads are actually being seen by users. Furthermore, based on the measured in-view rate, advertisers can reallocate ad spend to high viewability placements, thereby increasing brand awareness and performance metrics such as click-through rate and conversion ratio.
“By working with Comscore, we are now able to deliver ads with high transparency through MarketOne,” said Norihide Akiba, CEO and President at Platform One. “We will continue to strengthen this relationship to provide our clients with more accurate ad verification.”
“We are delighted to be working with Platform One to provide trusted, independent digital advertising effectiveness solutions to advertisers in Japan,” said Joe Nguyen, Senior Vice President, Asia Pacific at Comscore. “Comscore vCE will be able to help MarketOne clients understand their campaigns’ effectiveness in terms of viewability of their ads and ad placements, enabling them to deliver stronger performance and make decisions to improve the effectiveness of their digital advertising spend.”
*In-view rate is the percentage of viewable impressions out of delivered gross impressions. Viewability, one of the metrics to evaluate display advertising, is defined as at least 50% of the ad’s pixels in-view for a minimum of one second.
About Platform One
CEO and President: Norihide Akiba
Headquarters: Yebisu Garden Place Tower 33F, 4-20-3, Ebisu, Shibuya-ku, Tokyo 150-6033, Japan
Established: February 2011
Business: Digital advertising trading platform development and operation, digital advertising space buying and selling, technology services
About Comscore validated Campaign Essentials (vCE)
Available in 44 markets around the globe, vCE is a holistic ad and audience delivery validation solution that provides deep campaign insights, in-flight reporting and daily alerting for convenient and effective campaign management. Unlike existing single-point solutions, vCE provides an unduplicated accounting of impressions delivered across a variety of dimensions, such as ads delivered in-view, in the right geography, in a brand safe environment and absent of non-human traffic. It also evaluates the degree to which validated impressions reached the campaign target audience and reports on key metrics, such as reach and frequency, and Gross Rating Points (GRPs), comprehensive demographics and behavioural segments.To learn more about vCE, please visit: www.comscore.com/validated-Campaign-Essentials.
Comscore, Inc. (NASDAQ: SCOR) is a leading cross-platform measurement company that precisely measures audiences, brands and consumer behaviour everywhere. Comscore completed its merger with Rentrak Corporation in January 2016 to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behaviour at massive scale. This approach helps media companies monetise their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, Comscore is delivering the future of measurement. For more information on Comscore, please visit comscore.com.
Cautionary Note Regarding Forward-Looking Statements
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, but not limited to, expectations regarding the impact and benefits to Comscore from the vCE family of products, financial or otherwise. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to: the features and characteristics of the products, the rate of development of the digital marketing intelligence, Internet advertising and e-Commerce markets; the growth of the Internet as a medium for commerce, content, advertising and communications; and the acceptance of new products and methodologies by the industry, including existing and prospective clients.
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