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As digital advertising continues to grow in both importance and sophistication there’s a lot we can learn from its evolution. From click-through rates and cookie deletion to sales lift, in-target delivery, viewability and cross media measurement, this presentation will share key learnings Comscore has uncovered in the past 10 years. These findings will shed light on the current state of the industry and where we are headed in the future.
Through Comscore' extensive research in the digital advertising space, we've identified Key Lessons Learned, which help to shed light on the current state of the industry and guide marketers down a path toward more effective planning, stronger evaluation and overall improved results.
In this German webinar, Henning Dittmer, Comscore's EMEA Vertical Sales Lead, addressed those learnings as well as the current state of the digital advertising industry.