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The growth of public Wi-Fi and higher speed mobile Internet, as well as a wider range of streaming devices, has led to an explosion of opportunities for consumers to enjoy video content. Providers and advertisers need a means of operating in this fragmented environment. The ability to recognise audiences on whatever platform they choose to engage with video is a crucial step for more efficient commercial and content development for both media buyers and sellers.
In this presentation, Victor Cheng, Vice President, North Asia, Comscore, Inc., shared key data and insights on online video consumption in China, as well as how Comscore has worked with leading companies around the world to solve the measurement challenges the industry is facing. Victor also talked about Total Video – a new approach to video measurement to help businesses plan, measure and purchase media with a total view of this new platform-agnostic world, as more and more content flows across screens.