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It’s been said that 2017 will be the most consequential year for measurement since the dawn of cable. With tens of billions of dollars in revenue at stake, when it comes to measurement, "something" is no longer "better than nothing".
We are at a cross-platform crossroads, and a new measurement model is needed to drive the industry forward. This presentation, unveils Comscore’s approach to the future of cross-platform measurement.
Highlights include