- 18 setembro, 2017

Think Tank: Viewability

Palestrante: Jonah Ken Tan, Vice President, Southeast Asia, Comscore

What is the dictionary definition of viewability? Who decides how much is enough? What role do publishers play? And most importantly, what about user experience? This interactive session covers key challenges facing the industry, as well as raises some pertinent questions to the audience seeking insights and solutions to some pressing issues.