21 agosto, 2015

Comscore Releases July 2015 U.S. Desktop Online Video Rankings

RESTON, VA, August 21, 2015 – Comscore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from the Comscore Video Metrix® service showing that 192.1 million Americans watched online content videos via desktop computer in July 2015. Google Sites ranked as both the top video content property and the top video ad property, while VEVO topped the list of YouTube partner channels.

Top 10 Video Content Properties by Unique Viewers
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in July with 169.2 million unique viewers. Facebook ranked #2 with 89.4 million viewers, followed by Yahoo Sites with 47.2 million, VEVO with 39.2 million and Maker Studios Inc. with 39.2 million.

Top U.S. Online Video* Content Properties Ranked by Unique Video Viewers
July 2015
Total U.S. – Desktop Computer, Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: Comscore Video Metrix

Property

Total Unique Viewers (000)

Total Internet : Total Audience

192,112

Google Sites

169,219

Facebook

89,357

Yahoo Sites

47,165

VEVO

39,217

Maker Studios Inc.

39,174

AnyClip Media

38,463

Vimeo

38,150

Engage:BDR

37,016

Fullscreen

34,063

Comcast NBCUniversal

33,119

*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.

Top 10 Video Ad Properties by Unique Viewer Percent Reach
Google Sites ranked #1 in video ad reach, serving ads to 31.7 percent of the total U.S. population in July. LiveRail came in second with 27.1 percent reach, followed by AOL, Inc. with 25.9 percent, BrightRoll Platform with 25 percent and Specific Media with 22.4 percent.

Top U.S. Online Video Ad* Properties Ranked by Percent Reach of U.S. Population
July 2015
Total U.S. – Desktop Computer, Home and Work Locations
Ad Videos Only (Content Videos Not Included)
Source: Comscore Video Metrix

Property

% Reach Total U.S. Population

Google Sites

31.7

LiveRail†

27.1

AOL, Inc.

25.9

BrightRoll Platform†§

25.0

Specific Media**

22.4

SpotXchange Video Advertising Platform†

21.3

Tremor Video†

20.5

RockYou.com†‡

18.4

Videology†

16.9

YuMe**

15.3

*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network
†Indicates video ad exchange/DSP/SSP
‡Entity has assigned some portion of traffic to other syndicated entities.
§BrightRoll Platform was underreported in June and July 2015 due to a tagging issue. The issue has since been resolved and full reporting will be reflected with August 2015 data.

Top 10 YouTube Partner Channels by Unique Viewers
The July 2015 YouTube partner data revealed that video music channel VEVO maintained the top position in the ranking with 38.8 million viewers. Disney/Maker Studios occupied the #2 spot with 38.7 million unique viewers, followed by QuizGroup with 32.1 million, BroadbandTV with 26.5 million and Machinima with 25.9 million.

Top YouTube Partner Channels Ranked by Unique Video Viewers
July 2015
Total U.S. – Desktop Computer, Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: Comscore Video Metrix

Property

Total Unique Viewers (000)

VEVO @ YouTube

38,782

Disney/Maker Studios @ YouTube

38,719

QuizGroup @ YouTube

32,059

BroadbandTV @ YouTube

26,495

Machinima @ YouTube

25,876

Warner Music @ YouTube

25,747

ZEFR @ YouTube

19,187

Rightster @ YouTube

17,520

Zoomin.TV @ YouTube

17,415

Collective @ YouTube

16,909

For more information: Request a Demo of Video Metrix

About Comscore
Founded in 1999 and headquartered in Reston, Virginia, Comscore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable. We help media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and partnerships, Comscore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.