27 janeiro, 2015

Comscore Ranks the Top 50 U.S. Digital Media Properties for December 2014

RESTON, VA, January 27, 2015 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for December 2014 based on data from the Comscore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 238.3 million unique visitors/viewers across desktop and mobile, while also ranking as the top desktop property with 196.2 million visitors. AddThis topped the Ad Focus ranking with a U.S. desktop internet reach of 96.2 percent.

Comscore Top 50 Multi-Platform Properties (Desktop and Mobile)
December 2014
Total U.S. – Home and Work Locations
Source: Comscore MMX Multi-Platform

Rank

Property

Unique Visitors/Viewers
(000)

Rank

Property

Unique Visitors/Viewers
(000)

Total Internet : Total Audience

252,469

1

Google Sites

238,251

26

SheKnows Media

78,439

2

Yahoo Sites

216,151

27

Yelp

77,646

3

Facebook

207,137

28

Conde Nast Digital

77,339

4

AOL, Inc.

198,567

29

BuzzFeed.com

76,849

5

Amazon Sites

181,119

30

Scripps Networks Interactive Inc.

74,705

6

Microsoft Sites

168,403

31

Pinterest.com

72,500

7

Mode Media (formerly Glam Media)

144,718

32

WebMD Health

69,785

8

CBS Interactive

137,120

33

Viacom Digital

69,312

9

Comcast NBCUniversal

135,080

34

Target Corporation

67,541

10

Apple Inc.

134,779

35

Ask Network

65,260

11

eBay

124,039

36

Meredith Digital

65,232

12

Turner Digital

110,472

37

Netflix.com

62,954

13

Wikimedia Foundation Sites

106,985

38

Adobe Sites

61,058

14

Gannett Sites

105,237

39

Demand Media

59,740

15

Wal-Mart

99,773

40

Gawker Media

58,799

16

Linkedin

95,774

41

Vimeo

58,492

17

Time Inc. Network (U.S)

90,809

42

NFL Internet Group

57,706

18

Twitter.com

90,698

43

New York Times Digital

57,458

19

Pandora.com

89,437

44

Fox Sports Digital - Sporting News Media

56,650

20

ESPN

88,384

45

WordPress.com*

55,394

21

Blinkx

85,830

46

craigslist, inc.

55,308

22

Weather Company, The

81,966

47

Fox News Digital Network

54,710

23

Hearst Corporation

79,729

48

AnyClip Media

53,812

24

About

78,809

49

Vox Media

52,635

25

Answers.com Sites

78,656

50

iHeartMedia Digital

50,655

Comscore Top 50 Properties (Desktop Only)
December 2014
Total U.S. – Home and Work Locations
Source: Comscore MMX

Rank

Property

Unique Visitors
(000)

Rank

Property

Unique Visitors
(000)

Total Internet : Total Audience

228,444

1

Google Sites

196,234

26

Twitter.com

37,602

2

Yahoo Sites

160,890

27

Pinterest.com

34,735

3

Microsoft Sites

146,852

28

Weather Company, The

34,556

4

Facebook

140,185

29

Yelp

34,473

5

Amazon Sites

117,300

30

ESPN

33,485

6

AOL, Inc.

103,279

31

SheKnows Media

33,108

7

Mode Media (formerly Glam Media)

83,699

32

Demand Media

33,005

8

eBay

73,387

33

Meredith Digital

32,830

9

CBS Interactive

72,244

34

WebMD Health

32,448

10

Wikimedia Foundation Sites

68,538

35

Best Buy Sites

31,310

11

Comcast NBCUniversal

64,186

36

Dropbox Sites

30,788

12

Apple Inc.

61,021

37

New York Times Digital

30,722

13

Turner Digital

60,173

38

Purch

29,608

14

Wal-Mart

59,843

39

Verizon Communications Corporation

28,695

15

Gannett Sites

49,610

40

Scripps Networks Interactive Inc.

28,527

16

About

49,184

41

Sears Sites

28,037

17

Ask Network

48,976

42

Netflix.com

27,865

18

Time Inc. Network (U.S)

43,628

43

IDG Network

27,227

19

Linkedin

42,169

44

Fox News Digital Network

26,896

20

craigslist, inc.

40,916

45

Viacom Digital

25,910

21

Answers.com Sites

40,037

46

Ziff Davis Tech

25,893

22

Adobe Sites

39,531

47

Gawker Media

25,106

23

Hearst Corporation

39,100

48

Kohls Corporation

24,566

24

Conde Nast Digital

38,981

49

YP Sites

23,727

25

Target Corporation

38,096

50

AT&T, Inc.

23,393

Comscore Ad Focus Rankings (Desktop Only)
December 2014
Total U.S. – Home and Work Locations
Source: Comscore MMX

Top 30 Syndicated Ad Focus Entities

Top 20 Ad Networks/Buy Side Networks

Rank

Property

Unique Visitors (000)

% Reach

Rank

Property

Unique Visitors (000)

% Reach

Total Internet : Total Audience

228,444

100.0

1

AddThis

219,862

96.2

1

Google Ad Network**

218,021

95.4

2

Taboola

197,699

86.5

2

Yahoo Audience Network**

196,866

86.2

3

Google

189,196

82.8

3

Conversant (formerly ValueClick Networks)**

196,667

86.1

4

Outbrain

177,464

77.7

4

Casale Media - MediaNet**

187,809

82.2

5

Yahoo Sites

160,890

70.4

5

Criteo**

187,148

81.9

6

ShareThis

141,891

62.1

6

RadiumOne**

182,107

79.7

7

Facebook.com

137,346

60.1

7

Collective Display**

166,127

72.7

8

MSN

130,147

57.0

8

Burst Media**

165,289

72.4

9

YouTube.com

116,694

51.1

9

Advertising.com**

161,819

70.8

10

AOL, Inc.

103,279

45.2

10

Exponential - Tribal Fusion**

156,761

68.6

11

Amazon.com*

101,777

44.6

11

Gamut - Network**

151,965

66.5

12

Mode Media (formerly Glam Media)

83,699

36.6

12

Rocket Fuel**

141,984

62.2

13

5min Media Platform

77,024

33.7

13

Amobee**

141,984

62.2

14

Windows Live

65,579

28.7

14

Adroit Digital**

134,357

58.8

15

Walmart.com

57,254

25.1

15

SourceKnowledge Video Network**

127,908

56.0

16

Gannett Sites

49,610

21.7

16

Microsoft Media Network US**

113,749

49.8

17

About

49,184

21.5

17

TC Media Reach & Response Network**

109,609

48.0

18

Ask Network

48,976

21.4

18

Undertone Networks**

97,236

42.6

19

Blogger

42,471

18.6

19

Media.net Contextual Ads**

80,582

35.3

20

Linkedin

42,169

18.5

20

AdBlade Network**

78,727

34.5

21

Answers.com Sites

40,037

17.5

22

NBC News Digital

39,517

17.3

Top DSP/SSP/Ad Exchange Entities

23

CNN

39,306

17.2

1

Rubicon Project**

211,808

92.7

24

Target.com

38,051

16.7

2

Fulcrum5**

187,844

82.2

25

Twitter.com

37,602

16.5

3

OpenX**

150,870

66.0

26

Yelp

34,473

15.1

4

engage:BDR**

36,880

16.1

27

CBS News

34,062

14.9

28

Apple.com

33,967

14.9

29

ESPN

33,485

14.7

30

SheKnows Media

33,108

14.5

Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in December. For instance, Yahoo Sites was seen by 70.4 percent of the 228 million desktop internet users in December.
* Entity has assigned some portion of traffic to other syndicated entities.
** Indicates that the entity is an advertising network.

About Comscore MMX Multi-Platform
Comscore MMX Multi-Platform offers comprehensive reporting on more than 300,000 digital media entities, including their unduplicated audience size, demographic composition, engagement, performance within key user segments and behavioral trends. All of these metrics are measured across multiple digital media platforms, including desktop computers, smartphones and tablets, and content delivery vehicles, including websites, videos and apps. These platforms are unified using both panel- and census-based methods to deliver a holistic view of media companies’ total digital populations.

About Comscore MMX
Comscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.