23 dezembro, 2015

Comscore Ranks the Top 50 U.S. Digital Media Properties for November 2015

RESTON, VA, December 23, 2015 – Comscore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released its monthly ranking of U.S. online activity at the top digital media properties for November 2015 based on data from the Comscore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 247.1 million unique visitors/viewers across desktop and mobile, while also ranking as the top desktop property with 203.8 million visitors.

Comscore Top 50 Multi-Platform Properties (Desktop and Mobile)
November 2015
Total U.S. – Home and Work Locations
Source: Comscore MMX Multi-Platform

Rank

Property

Unique Visitors/Viewers

(000)

Rank

Property

Unique Visitors/Viewers

(000)

Total Internet : Total Audience

259,753

1

Google Sites

247,075

26

Pinterest.com

84,039

2

Facebook

219,268

27

Yelp

81,769

3

Yahoo Sites

202,498

28

WordPress.com*

79,242

4

Amazon Sites

192,702

29

Target Corporation

77,603

5

Microsoft Sites

183,676

30

Answers.com Sites

76,729

6

AOL, Inc.

173,528

31

Meredith Digital

76,235

7

Comcast NBCUniversal

146,611

32

BuzzFeed.com

75,264

8

CBS Interactive

143,593

33

Vimeo

74,716

9

Apple Inc.

140,492

34

Adobe Sites

74,593

10

Mode Media

135,307

35

WebMD Health

73,384

11

Twitter

119,292

36

WashingtonPost.com

71,563

12

Wikimedia Foundation Sites

118,879

37

About

69,775

13

Turner Digital

116,777

38

New York Times Digital

68,982

14

Linkedin

114,306

39

Scripps Networks Interactive Inc.

66,229

15

Time Inc. Network (U.S)

110,529

40

Groupon

65,883

16

Wal-Mart

107,532

41

Cox Enterprises Inc.

62,727

17

Gannett Sites

103,854

42

NFL Internet Group

62,409

18

Conde Nast Digital

102,466

43

Vox Media

62,402

19

eBay

102,269

44

Mail Online / Daily Mail

61,985

20

Weather Company, The

99,347

45

Zillow Group

60,877

21

Hearst

98,205

46

Fox Sports Digital - Sporting News Media

60,750

22

PayPal

92,754

47

Fox News Digital Network

60,151

23

SheKnows Media

90,077

48

craigslist, inc.

59,332

24

ESPN

89,880

49

TripAdvisor Inc.

59,131

25

Pandora.com

84,651

50

Netflix Inc.

59,054

Comscore Top 50 Properties (Desktop Only)
November 2015
Total U.S. – Home and Work Locations
Source: Comscore MMX

Rank

Property

Unique Visitors

(000)

Rank

Property

Unique Visitors

(000)

Total Internet : Total Audience

232,203

1

Google Sites

203,767

26

Adobe Sites

35,400

2

Facebook

146,624

27

Dropbox Sites

34,650

3

Microsoft Sites

144,164

28

Yelp

33,056

4

Yahoo Sites

141,532

29

Pinterest.com

33,009

5

Amazon Sites

112,085

30

TripAdvisor Inc.

31,928

6

AOL, Inc.

98,506

31

Purch

31,551

7

Mode Media

71,126

32

SheKnows Media

31,102

8

CBS Interactive

64,059

33

WebMD Health

29,617

9

Wikimedia Foundation Sites

57,440

34

Meredith Digital

28,788

10

eBay

56,140

35

Weather Company, The

28,695

11

Wal-Mart

55,604

36

Best Buy Sites

28,676

12

Comcast NBCUniversal

53,196

37

New York Times Digital

27,824

13

Apple Inc.

51,438

38

ESPN

27,798

14

Turner Digital

50,563

39

Netflix Inc.

26,065

15

Time Inc. Network (U.S)

42,471

40

Zillow Group

25,648

16

Ask Network

41,480

41

Ziff Davis Tech

25,182

17

Linkedin

40,438

42

Answers.com Sites

24,987

18

Gannett Sites

40,108

43

Verizon Communications Corporation

24,859

19

PayPal

38,871

44

Scripps Networks Interactive Inc.

24,848

20

Hearst

38,734

45

Vox Media

24,078

21

About

38,304

46

Fox News Digital Network

23,607

22

craigslist, inc.

38,192

47

Sears Sites

23,323

23

Twitter

37,075

48

JPMorgan Chase Property

22,480

24

Conde Nast Digital

36,811

49

Demand Media

21,846

25

Target Corporation

35,558

50

Expedia Inc

21,810

Comscore Ad Focus Rankings (Desktop Only)
November 2015
Total U.S. – Home and Work Locations
Source: Comscore MMX

Top 30 Syndicated Ad Focus Entities

Top 20 Ad Networks/Buy Side Networks

Rank

Property

Unique Visitors (000)

% Reach

Rank

Property

Unique Visitors (000)

% Reach

Total Internet : Total Audience

232,203

100.0

1

Google

197,351

85.0

1

Google Ad Network**

221,241

95.3

2

Taboola

176,600

76.1

2

Yahoo Audience Network**

208,825

89.9

3

Facebook.com

144,438

62.2

3

Conversant**

200,740

86.5

4

ShareThis

144,038

62.0

4

Criteo**

199,201

85.8

5

Yahoo Sites

141,532

61.0

5

RadiumOne**

187,205

80.6

6

Outbrain

132,983

57.3

6

Exponential**

165,806

71.4

7

MSN

125,005

53.8

7

Collective Display**

159,391

68.6

8

Gravity Personalization

112,015

48.2

8

Gamut - Network**

157,758

67.9

9

YouTube.com

107,612

46.3

9

RhythmOne**

151,707

65.3

10

Amazon.com*

99,532

42.9

10

Advertising.com**

138,640

59.7

11

AOL, Inc.

98,506

42.4

11

Amobee**

121,807

52.5

12

RevContent

85,927

37.0

12

SourceKnowledge Video Network**

119,916

51.6

13

Windows Live

78,545

33.8

13

Rocket Fuel**

102,489

44.1

14

Mode Media

71,126

30.6

14

Media.net Contextual Ads**

93,558

40.3

15

Walmart.com

52,314

22.5

15

Specific Media**

86,964

37.5

16

Ask Network

41,480

17.9

16

Choicestream**

76,062

32.8

17

Linkedin

40,438

17.4

17

GumGum**

63,295

27.3

18

Gannett Sites

40,108

17.3

18

Undertone Networks**

61,935

26.7

19

About

38,304

16.5

19

AcuityAds**

53,319

23.0

20

CNN Brand

36,607

15.8

20

AdBlade Network**

50,388

21.7

21

Twitter.com

35,674

15.4

22

Target.com

35,507

15.3

Top DSP/SSP/Ad Exchange Entities

23

Blogger

34,029

14.7

1

Fulcrum5**

197,494

85.1

24

CBS News

33,916

14.6

2

OpenX**

157,176

67.7

25

Yelp

33,056

14.2

3

engage:BDR**

17,020

7.3

26

NBC News Digital

33,031

14.2

27

Purch

31,551

13.6

28

SheKnows Media

31,102

13.4

29

Apple.com

29,639

12.8

30

WebMD Health

29,617

12.8

Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in November. For instance, Yahoo Sites was seen by 61 percent of the 232 million desktop internet users in November.
* Entity has assigned some portion of traffic to other syndicated entities.
** Indicates that the entity is an advertising network.

For more information: Request a Demo of MMX Multi-Platform

About Comscore MMX Multi-Platform
Comscore MMX Multi-Platform offers comprehensive reporting on more than 300,000 digital media entities, including their unduplicated audience size, demographic composition, engagement, performance within key user segments and behavioral trends. All of these metrics are measured across multiple digital media platforms, including desktop computers, smartphones and tablets, and content delivery vehicles, including websites, videos and apps. These platforms are unified using both panel- and census-based methods to deliver a holistic view of media companies’ total digital populations.

About Comscore MMX
Comscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.

About Comscore
Founded in 1999 and headquartered in Reston, Virginia, Comscore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable across all the screens that matter. Comscore helps media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and services, Comscore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.