Because it’s show time
all the time.

Video Metrix Multi-Platform: unduplicated, digital video measurement

Digital video is everywhere, and consumers want to watch programmes anytime, anywhere. As content continues to flow across an increasing number of screens, content owners and advertisers need a consistent, trusted way to transact in a platform-agnostic world.

comScore Video Metrix® Multi-Platform delivers a single, unduplicated measure of digital video consumption across desktop, smartphones, and tablets. Premium video content and advertising can be planned, bought and sold across platforms using TV-comparable GRP metrics that measure audience engagement.

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Know the incremental reach
of your total digital audience.

Measure incremental audience reach by adding smartphone, and tablet devices.

Measure, plan and purchase digital video
where you know people are watching.

Measure growing digital audiences at the video media property and show level.
Compare to linear TV audiences in scale, composition and GRPs.

Make your audiences, content and advertising
more valuable.

Understand how audience engagement with video content differs across platforms and devices. 
Capture video engagement on advertising versus content.

Publishers & Content Owners

Showcase the value and scale of your digital video content across all platforms.

Measure Unduplicated Reach & Demography
Package Cross-Platform Video Inventory 
Sell Show-Level GRPs

Measure the Total Digital Video Reach for your video content. Understand audience engagement across platforms. Benchmark against competitors. Show more with Video Metrix Multi-Platform.

Agencies & Advertisers

Strategically plan and buy video advertising across platforms.

Find Video Audiences by Device
Plan Video Campaigns across Platforms 
Buy TV-Like GRPs

Find the best video properties to meet your campaign objectives. Create smarter multi-platform campaigns.
Find the right content or platform to reach your target audience. Know more with Video Metrix Multi-Platform.

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