comScore is committed to providing the market with transparency into the methods, methodologies, practices and techniques we use in our measurement. To do so, we continuously engage with third-party auditors around the world to prove the soundness of our measurement methods.

See below for many of our accreditations and certifications, as well as the status of our in-progress third-party reviews.

United States

Media Rating Council

Media Rating Council

comScore Direct, Accredited for Census Page measurement and reporting, robotic filtration, multi-event traffic, estimated auto-refresh (2011). Accredited for Total and Filtered Unique Cookies (2014). 

MMX, Accredited for all metrics, including Pages, Unique Visitors, Duration and their derivatives (2016). Accredited for Sophisticated Invalid Traffic detection and filtration of desktop and mobile web traffic (2016).

vCE Validation, Accredited for Display Viewability, Brand Safety, In-Geo (US/Non-US), Invalid Traffic Detection (2012). (As of 2014, extended to reflect net reporting reflective of advanced non-human traffic filtration). Accredited for Total 2+ Population GRPs (2013). Accreditation extended to Video Viewability (2015). Accredited for Sophisticated Invalid Traffic detection and filtration of desktop and mobile web traffic (2016).

vCE Audience 2.0, Accredited for Digital Campaign Age, Gender, Behavior-Based Ethnicity Demographics, and the resulting Reach, Frequency and GRPs (2016). Accredited for Sophisticated Invalid Traffic detection and filtration of desktop and mobile web traffic (2016).

Audits In-Progress:

vCE Mobile Viewability (Display/Video), Review in progress.

Trustworthy Accountability Group (TAG)

comScore is Certified Against Fraud by TAG, as well as being a Validated Digital Advertising Assurance Provider (DAAP) through the TAG Anti-Piracy Program (2016).

United Kingdom

ABC

Audit Bureau of Circulations

comScore Direct, Design Effectiveness Review completed (2012). Certification audits received since (2013). Mobile census design and operational effective reviews in progress (2016).

vCE Content Verification, Certified since (2013) (Brand Safety/Alerting and Blocking Functionality).

vCE Viewability, Certified for Display since (2014). Video certification testing in progress.

General Anti-Fraud design review in progress; to be followed by operational effectiveness review (2016).

 
UKOM

UK Online Measurement

MMX, Approved (2012).

MMX MP, Approved (2012).

Mobile Metrix, Development Endorsement.

Video Metrix, Approved (2012).

PAMCO

Internet comScore provides internet audience data for the national Print and Digital Readership fusion study (2015).

France

Le Centre d’Étude des Supports de Publicité

Le Centre d’Étude des Supports de Publicité

MMX, Audit succesfully completed (2014).

vCE Validation, Review in progress. 

vCE Audience 2.0, Review in progress.

Finland

Media Metrics Finland

Media Metrics Finland

Internet comScore manages, with Kantar TNS Finland, the Internet Audience Measurement panel for the national JIC (2016).

Finnpanel

Finnpanel

Video comScore provides census measurement of Digital Video for the national Television measurement institute (2015).

 

Indonesia

Indonesian Digital Measurement Consortium and Bekraf

Indonesian Digital Association

comScore selected as Indonesia online audience measurement partner (2016).

Malaysia

Malaysian Digital Association

Malaysian Digital Association (MDA)

comScore appointed as the Official Internet Audience Measurement currency for Malaysia (2013).

 

Mexico

Consejo de Investigación de Medios
In collaboration with the Media Rating Council

vCE Validation, Successfully audited for Display Viewability, Brand Safety, In-Geo, Invalid Traffic Detection (net reporting reflective of advanced non-human traffic filtration) and Daily Unique Cookies (2014).

Audits In-Progress:

vCE Validation Video Viewability, Audit in progress.

Enumeration Survey, Successful review in 2015 (w/ COTAE)

Netherlands

Stichting KijkOnderzoek

Stichting KijkOnderzoek (SKO)

comScore chosen for daily measurement of online video consumption as part of the national JIC for the Netherlands (2011).

Nobo

Nobo

comScore chosen for census measurement of online consumption as part of the national JIC for the Netherlands (2015).

Norway

Norwegian Internet Panel

comScore manages, with Kantar TNS Norway, the Internet Audience Measurement panel for the national JIC (business aquired 2015).

Spain

Asociación para la Investigación de Medios de Comunicación

Asociación para la Investigación de Medios de Comunicación

MMX, Audited regularly as part of an ongoing commitment to the JIC for Spain (2012). MMX Multiplatform audited (2014). Mobile Metrix audited (2015).

OJD Interactiva

OJD Interactiva

comScore Direct, Certified (2012).

 

Sweden

Mediamätning i Skandinavien

Mediamätning i Skandinavien (MMS)

Video comScore chosen for daily measurement of online video consumption as part of the national JIC for Sweden (2011).

Video comScore provides Orvesto Internet panel data for audience measurement of Digital Video (2016).

 

For additional information on the status of our industry audits, please contact your comScore representative or email learnmore@comscore.com