comScore Activation
Activate cross-platform audiences and content by turning granular data into actionable targets
comScore Activation™ is a suite of pre-bid audience and content segments that enables clients to reach the right person in the right place with the right message.
Powered by flagship products and proprietary contextualization technology, comScore Activation provides actionable page- and person-level insights to help media buyers and sellers improve campaign relevance and effectiveness in programmatic.